Primare

Primare has been building amplifiers and sources in Sweden since the mid-1980s, and it still does it the Scandinavian way: clean casework, no clutter on the front panel, and engineering that puts the money where you hear it. The current range pairs its own UFPD power amplification with Prisma streaming, so an integrated amp is also a complete streaming source out of the box.

We stock Primare because it suits the way most of our customers actually listen: one well-made box, a good pair of speakers, and music from a phone or a streaming service that sounds like it deserves the speakers. It is easy to set up, easy to live with, and it holds its value.